our target
demographic
(and competition)
ClikPax is built for women who live on the move — for those who care about beauty, ritual, and order in everything they carry.
the core consumer
millennials + Gen Z → Aged 18–45
*these are the Biggest Spenders on Beauty & Self–Care*
behavioral sub-segments:
The On–the–Go Girl: women who are constantly on the move, balancing careers, education, travel, wellness, and their social lives. They require products that adapt to their dynamic lifestyles, offering both functionality and style. very much in this group: the ‘moms’ — they are busy, they are on the go, and they are doing it all.
The Beauty Enthusiast: women who are deeply invested in their beauty routines, spending significant amounts annually on skincare, makeup, and personal care products. They seek trending, good-quality products that are aesthetically pleasing.
The Organization–Obsessed Girl: women who love systems, structure, aesthetic order, and having back stock. They color code their closets and live for labeled containers. They are big on content showing “what’s in my bag” and before/after transformations.
an emerging audience
gen alpha: (kids/tweens) digitally-native, younger consumers whose beauty habits start early. Gen Alpha is becoming self-aware and are beauty-influenced. this group is not the launch focus, but a strategic future pathway.
The beauty industry has mastered product creation but has ignored how we actually carry + use those products in real life.
the competitive landscape
o1. what we know
Several brands are working to solve this problem and have established customer bases willing to spend money on these solutions.
This proves the demand for compact, customizable systems that make life easier on the go.
However, current solutions are siloed (skincare capsules, minimalist makeup kits), none deliver a true cross–category, lifestyle–integrated solution.
o2. why clikpax wins
ClikPax is the first modular system that unites form and function across beauty, skincare, haircare, personal care, fragrance, and tools.
We fill this whitespace. It’s not a prettier pouch or bottle — it’s a lifestyle utility platform designed for modern movement and simplifying routines.
o3. our edge
clikpax is Modular + customizable, allowing customers to mix, match, and replace with ease. it’s reusable & sustainable.
it spans aCross multiple categories, making it unique and endlessly expandable (built for future drops & utility tools), while offering pre-filled essentials — operating as a true ready-to-use, on-the-go solution.
the system creates a satisfying routine — everything cliks into place, literally & emotionally. at the same time, it’s Visually elegant (giftable & display–worthy).
an unsolved problem
an unsolved problem
how brands are working to solve the same probelm.
subtl beauty
what they Do well: Stackable minimalist makeup on–the–go kits.
what they Miss: Twist–stacks add friction, limited versatility, wear out fast.
Takeaway: Makeup only, limited.
keep your cadence
what they Do well: Refillable capsules, aesthetic storage. Holds U.S. Patent for “Interlocking Reusable Spill–Proof Containers”
what they Miss: Only liquids, some solids; awkward to refill, high price.
Takeaway: Pretty pods, not a true system.
parallelle
what they Do well: Sleek, upright travel pouches.
what they Miss: Still just a bag, pricey, no system.
Takeaway: Organized chaos, still chaos.